Guess Who Is Having The Last Laugh In #AppWapasi! Snapdeal’s Ranking Goes Up Even After Down Voting
Indian e-commerce giant Snapdeal suffered the collateral damage of its brand ambassador Aamir Khan's remark on intolerance this week after many users uninstalled the app and down-voted it to mark their protest.
Screen Grab
According to reports, around 85,000 users had uninstalled the app from their devices. However, the move has only made the app more popular. According to statistics from app data aggregator AppAnnie.com, Snapdeal has improved its ranking in the app market.
AppAnnie
On November 23, Snapdeal was ranked No. 25 in India among all applications, and No. 4 in shopping apps.
Over the next three days, despite the #AppWapasi campaign, the Snapdeal app became more popular and now ranks No. 20 in India, and No. 3 among shopping applications
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